First 1000
Plan your First 1000 campaign
A practical brief for AI tools, product launches, and research sponsorships.
For people building products.
First 1000 brings together founders, product people, and growth teams.
Is this the right audience?
First 1000 follows Ali Abouelatta building Lazyweb, backed by a16z Speedrun. A useful campaign connects to work readers do: building products, evaluating AI tools, improving onboarding, or finding customers.
Start with a concrete job your product helps a founder or operator finish. A broad brand message is harder to assess than a demo, a useful resource, or a clear reason to try the product.