First 1000
Plan your First 1000 campaign
A practical brief for AI tools, product launches, and research sponsorships.
90,000 subscribers. Builders at every stage.
Reach early-stage founders and growth teams, including YC and Speedrun founders and readers at Fortune 500 companies, FAANG, and frontier AI labs.
Is this the right audience?
First 1000 follows a Duolingo PM building Lazyweb toward 1,000 paying customers. A useful campaign connects to work readers do: building products, evaluating AI tools, improving onboarding, or finding customers.
Start with a concrete job your product helps a founder or operator finish. A broad brand message is harder to assess than a demo, a useful resource, or a clear reason to try the product.