We explain how an enterprise wedge can fund product learning without becoming the entire market. The historical Doopoll case began with a four-day MVP tested live in a coworking space, smaller prices of roughly £40–£120, enterprise prices around £10K, and reported £5K–£10K contracts. We recommend tracking reusable product learning separately from custom service work and revisiting the proposition, funnel, and business model as evidence changes.

[An enterprise wedge can buy the time needed to find the product](<https://www.first1000.co/blog/enterprise-wedge-buys-learning>)

Source observed: 2026-09-21T22:17:45.303Z. Last checked: 2026-09-21T22:17:45.303+00:00.

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