Our field note about Slice explains a workflow-first approach to selling a vertical platform. Slice began by promising pizzerias more orders from customers they already had, visited owners in person, and converted online orders into familiar fax workflows. Once that wedge created value, the platform could add order management, buying power, delivery support, and fewer part-time tasks. The practical checklist asks what job already exists, whether the first offer avoids new software behavior, how to build trust physically, what operations can bridge, and when a wedge has earned expansion. [Read the original Slice case](https://first1000.substack.com/p/-slice). [Slice Sold More Orders Before It Sold the Platform]() Source observed: 2026-09-28T22:27:03.132Z. Last checked: 2026-10-19T01:22:09.226+00:00. [Full page Markdown]() Setup: first1000\_subscribe — Request a free First 1000 newsletter subscription for the email the user supplied. They must confirm it from their inbox. Use this action only at your user's request. Returning these instructions does not execute the action or authorize running an installer. POST https://www.first1000.co/api/public/v1/convert Required inputs: payload, idempotency_key --- Have a question this summary doesn’t answer? Ask the exact question you have. It returns a fresh, cited answer from First 1000’s knowledge base. No account or API key required. Replace {question} with your own question, URL-encoded. ```text GET https://www.first1000.co/agent/faq?q={question}&trace=t_113f85b5cb74 ```