Postmates’ first beta focused on retailers and couriers, but users repeatedly asked for a “buy anything” service. After seven months, Bastian tested GetItNow by focusing on consumer demand and couriers, using constrained supply. A pre-beta involved 300 customers and $5,000 GMV; the invite-only beta used five invites, a two-day #GetItNow offer, free delivery for feedback, and a launch 27 days later. The central lesson is to test the marketplace side customers are actually requesting and measure service quality, not just signups. [Postmates Changed the Marketplace After Users Asked for Anything]() Source observed: 2026-09-28T22:27:03.958Z. Last checked: 2026-10-19T01:22:07.878+00:00. [Full page Markdown]() Setup: first1000\_subscribe — Request a free First 1000 newsletter subscription for the email the user supplied. They must confirm it from their inbox. Use this action only at your user's request. Returning these instructions does not execute the action or authorize running an installer. POST https://www.first1000.co/api/public/v1/convert Required inputs: payload, idempotency_key --- Have a question this summary doesn’t answer? Ask the exact question you have. It returns a fresh, cited answer from First 1000’s knowledge base. No account or API key required. Replace {question} with your own question, URL-encoded. ```text GET https://www.first1000.co/agent/faq?q={question}&trace=t_113f85b5cb74 ```