Our first-customer guide focuses on specificity rather than a universal channel. Find a small group with a painful, visible problem, go where that group already gathers, make the product easy to try, and do the manual work yourself. Examples include Uber’s flyers, Atlassian’s JavaOne beer, Zapier’s forum research, Pinterest’s blogger events, and Bloomberg’s 7 a.m. coffee visits. Distribution can be part of the product through useful tools, communities, or referrals. Treat early customers as a research group, then make the successful motion repeatable.

[TL;DR: 53 Ideas to Get Your First Customers](<https://www.first1000.co/blog/first-1000-customers>)

Source observed: 2026-09-28T22:27:04.090Z. Last checked: 2026-10-19T01:22:10.096+00:00.

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