We trace ClassPass from Classtivity’s low-use fitness-class search engine to Passport and then ClassPass. Passport cost $49 once for up to 10 classes in 30 days; ClassPass became a $99 monthly product with visits to the same venue limited to three per month. Manual reservations exposed cancellation behavior, and repeated reservations per person mattered more than total bookings. Source: [Original ClassPass case](https://first1000.substack.com/p/classpass).

[ClassPass Changed the Metric Until the Product Worked](<https://www.first1000.co/blog/classpass>)

Source observed: 2026-09-28T22:27:05.697Z. Last checked: 2026-10-19T01:22:11.036+00:00.

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