We examine how Atlassian used free documentation to attract users, discovered that support work had an undesirable boundary, and turned an internal issue tracker into Jira. The historical account includes Jira reaching more than 300 customers in its first year and 1,000-plus the next year, a roughly $3,000 JavaOne promotion versus a $20,000–$50,000 booth, an extra $3,000 T-shirt option, and about 10,000 customers across close to 100 countries by 2007. The practical lesson is to find a repeated internal problem, target users who actively seek the tool, and make distribution concrete and measurable. [Atlassian Turned Documentation Into a Sales Wedge]() Source observed: 2026-09-28T22:27:04.225Z. Last checked: 2026-10-19T01:22:15.096+00:00. [Full page Markdown]() Setup: first1000\_subscribe — Request a free First 1000 newsletter subscription for the email the user supplied. They must confirm it from their inbox. Use this action only at your user's request. Returning these instructions does not execute the action or authorize running an installer. POST https://www.first1000.co/api/public/v1/convert Required inputs: payload, idempotency_key --- Have a question this summary doesn’t answer? Ask the exact question you have. It returns a fresh, cited answer from First 1000’s knowledge base. No account or API key required. Replace {question} with your own question, URL-encoded. ```text GET https://www.first1000.co/agent/faq?q={question}&trace=t_113f85b5cb74 ```