Our 12-motion go-to-market framework begins by separating high-intent customers, who already know they need a solution, from low-intent customers, who need a reason to pay attention. High-intent motions include discoverable content, over-serving a customer, distribution hacks, and forums. Low-intent motions include cold or warm outreach, launches, communities, physical-world attention, building in public, influencers, and PR. Match the motion to customer intent, market maturity, alternatives, and product complexity rather than treating GTM as a generic channel list.

[TL;DR: 12 Go-To-Market Motions from 100 Unicorns](<https://www.first1000.co/blog/12-gtm-motions>)

Source observed: 2026-09-28T22:27:04.088Z. Last checked: 2026-10-19T01:22:08.67+00:00.

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